Our Archives

Call 09159097300, or 09067754232 for any enquiries.

Project Topic:

PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY (A Case Study of GT Bank Kaduna Branch)

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 52 ::   Attributes: Data Analysis, abstract ::   8,108 people found this useful

Project Body:

ABSTRACT

 

The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationale or objectives of the  study, the scope of the study, limitations of the  study and definition of terms. Review of related literature of the scholars are also highlighted in notable areas. Other areas of interested study include the methodology  of the entire research  work, this include methods or  approaches used, instrument used, research population and sample size, sampling procedure employed, justification for sample selected,  statistical technique used  in analyzing  the data as well as the formulation of hypothesis. For the findings of the research, 97% of respondents were positive on the fact that public relations help in building favourable image for an organization. The study therefore concludes that public relations are a veritable tool for maintaining favorable image for every corporate organization.

 

TABLE OF CONTENT

 

Title Page    -        -        -        -        -        -        -        -        -        -        i

Declaration -        -        -        -        -        -        -        -        -        -        ii

Approval Page        -        -        -        -        -        -        -        -        -        iii

Dedication   -        -        -        -        -        -        -        -        -        -        iv

Acknowledgement -        -        -        -        -        -        -        -        -        v

Abstract       -        -        -        -        -        -        -        -        -        -        vii

Table of content    -        -        -        -        -        -        -        -        -        viii

 

CHAPTER ONE

1.1         Introduction          -        -        -        -        -        -        -        -        1

1.2         Statement of Problem      -        -        -        -        -        -        -        4

1.3         Aims and Objectives        -        -        -        -        -        -        -        4       

1.4         Significance of the Study -        -        -        -        -        -        -        5

1.5         Scope of the Study          -        -        -        -        -        -        -        6

1.6         Limitation of Study          --       -        -        -        -        -        -        6

1.7         Research Hypothesis       -        -        -        -        -        -        -        6

1.8         Theoretical Framework    -        -        -        -        -        -        -        7

1.9         History of Case Study      -        -        -        -        -        -        -        10

1.10      Definition of Terms          -        -        -        -        -        -        -        12

 

CHAPTER TWO

          Literature Review

2.1         Public Relation as a Case Study -        -        -        -        -        -        14

2.2         Public Relation Strategies in an Organization          -        -        -        20

2.3         Purpose and Philosophy of Public Relation    -        -        -        -        25

2.4         Public Relation Department       -        -        -        -        -        -        28

2.5         Functions of Public Relation Department      -        -        -        -        30

2.6         History of Public Relation -        -        -        -        -        -        -        32

2.7         History of Public Relation in Nigeria     -        -        -        -        -        33

 

CHAPTER THREE

          Research Methodology

3.1         Research Design   -        -        -        -        -        -        -        -        36

3.2         Research Instrument      -        -        -        -        -        -        -        39

3.3         Method of Questionnaire Administration       -        -        -        -        42

3.4         Sampling Population        -        -        -        -        -        -        -        42

3.5         Sample Size -        -        -        -        -        -        -        -        -        43

3.6         Sampling Technique        -        -        -        -        -        -        -        43

3.7         Area of Study        -        -        -        -        -        -        -        -        44

3.8         Statistical Technique in Data Analysis -        -        -        -        -        45

 

CHAPTER FOUR

Data Presentation and Analysis

4.1     Introduction          -        -        -        -        -        -        -        -        46

4.2     Discussion of Research Findings         -        -        -        -        -        57

 

          CHAPTER FIVE

          Summary, Conclusion and Recommendations

5.1         Summary     -        -        -        -        -        -        -        -        -        66

5.2         Conclusion   -        -        -        -        -        -        -        -        -        67

5.3         Recommendations -        -        -        -        -        -        -        -        68

Bibliography

Appendix    

 

 

CHAPTER ONE

1.1   INTRODUCTION

The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease sales. Public relation (PR) can give consumer and the media a better understanding of how a company works. Within a company, a public relation department might also be called a public information department or a customer relations department assist customer if they have any problem with the company. They usually try to show the company at its best.

 

Public relation department also might conduct research to learn how satisfied customers are with the company and its products. There are many tools and methods that a public relations department can use to enhance a company’s image. The tools that have been traditionally used include news releases and announcement that are sent to the media, news letters that are sent to customers and appearances at public events, such as trade shows or conventions. With the proliferation of the internet, PR department can now use tools such as blogs and social media net works to accomplish their goals. Many people have the perception of public relation (PR) as a way to “sprier” news and information, which means to portray the news or information in the best possible way for the company. If a company announces layoffs, its public relation department might claim that the company is lowering its costs and making itself more efficient, so it will be better able to serve its customers at lower prices. As long as those things are true, then the public relation department is doing its job of protecting its reputation and image. Stretching the truths are exposed. There include a high level of communication skills, both written and verbal. A public relation person (PR) also must be adapt at multitasking and time management. He or she might have some form of media background or training to understand how the media works. Organizational and planning skills also are important in public relative. A public relation employee must be able to work well under pressure.

Finally, in most large companies, public relation is specialties in itself guided by specific disclose regulations.

 

1.2   Statement of the Problem

Public relation can be difficult, but it can also be fun. There’s nothing more rewarding than knowing that the people you reach are walking away with valuable information whether they choose to take immediate action or not. A favourable image can help increase a company’s sales, and negative publicity can damage a company’s reputation and decrease sales. The question then is, how far has public relations been able to achieve the set objective over the years in banking industry. Thus is what this research is out to examine.

 

1.3   Purpose of the Study

The study is on public relation and its impact in the banking industry aimed to achieve the following objective:    

-      To examine how public relation programmes are being used by GTB in improving its prestige and image with the public.

-      To find out how often do the bank undergo special events like formal press conferences and grand openings.

-      To examine the bank’s public service activities such as chainable donations and sponsorship of events.

-      To determine the varieties of marketing communicators use by the bank such as media releases, news conferences and article placement, to generate publicity.

 

1.4   Significance of the Study

The study both theoritical and practical application as the relevance, it is not only academic but practically oriented in management related business outfits. The study is on practical fulfillment of the award of Higher National Diploma (HND) in marketing. The work will be of benefit to the management staff of Guarantee Trust Bank (GTB) Kaduna through recommendation offer by the researcher. The work will be of benefit to the researcher because his mental faculty toward the subject matter will be enhanced.

 

1.5   Research Question

In the course of the study the following research questions was developed.

-      How often do the bank undergo public relation programmes in a year?

-      How does the bank carry out its public service activities like event sponsorship/donation?

-      Who unbehalf of the bank handle formal press release and conferences.

 

1.6   Scope of the Study

The scope of the study is on “public relation and its impact in the banking industry”. The scope will also cover various definition of public relations, historical perspective of public relations, impact, role, skills needed in public relation department and steps in public relations programmes etc. the scope will be restricted to GT Bank Kaduna branch.

 

1.7   DEFINITION OF OPERATIONAL TERMS

Public relations:          This is an activity aimed at increasing communication and establishing favourable relationship between an organization and its public. It is also a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public

Publics:                     These are group of people with which an organization communicates. Publics are also those who are affected by an organizations activities e.g employees, neighbours potential employees, consumers, opinion leaders, share holders, youth, community, politicians etc.

Tool:                         This entail a process or means through which an aim is achieved tools are also things or instruments that help you carryout your duties.

Relations:                  The way two or more things behave with each other.

PR:                           Abbreviation of public relations

Organization:             A company, industry or business enterprise.

Research:                  This is the process of finding out or discovering what is not previously known.

Strategy:                   This is an art of planning an operations it is also a skill in managing an affair.


Get The Complete Project »

Project Department:

MORE BANKING AND FINANCE FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED BANKING AND FINANCE FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A CRITICAL ANALYSIS ON THE USE OF FINANCIAL STATEMENTS IN ASSESSING THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF FIRST BANK NIGERIA)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 72 ::   Attributes: Questionnaire, Data Analysis  ::   6711 engagements

ABSTRACT This project work is carried out to examine the contribution of micro finance banks to the development of Small and medium scale enterprises in Nigeria. The Brass micro finance bank is used a...Continue reading »

A STUDY ON THE ACCEPTANCE AND ADOPTION OF THE CBN CASHLES POLICY IN PORT HARCOURT, NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 76 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5118 engagements

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY One of the prerequisites for the development of national economy according to Ajayi et al, 2006 is by encouraging a payment system that is secu...Continue reading »

A STUDY ON THE IMPACT OF BUDGETARY CONTROLS ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF FIDELITY BANK PLC)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5474 engagements

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY AND PROFILE OF THE ORGANIZATION Following the uncertainties prevailing in the Nigerian business environment today, managers and stakeholders mu...Continue reading »

ANALYZING PERFORMANCE APPRAISAL TECHNIQUES IN UNION BANK NIG PLC

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   14523 engagements

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY In any evaluation of the condition necessary for the growth and survival of an organization, the role of performance appraisal is a strategic f...Continue reading »

AUDIT INDEPENDENCE: ENHANCING ACCOUNTABILITY AND TRANSPARENCY IN CORPORATE ORGANIZATIONS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4654 engagements

CHAPTER ONE INTRODUCTION 1.1. Background of the study The subject of transparency and accountability in modern day corporate organizations has continued to receive attention as never before. It has b...Continue reading »

CREDIT MANAGEMENT AND ISSUES OF BAD DEBTS IN COMMERCIAL BANKS IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 68 ::   Attributes: Questionnaire, Data Analysis,Abstract

The article on this topic (credit management and issues of bad debts in commercial banks in Nigeria) is an extract from literature review of the project material. The complete project work would be ma...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Jayone from FPA said " I had a wonderful experience using UniProjectMaterials,though they did not deliver the material on time, but the content had good quality. I recommend UniProjectMaterials for any project research work.".
    Rating: Very Good
  • 2. Mugisha R from B.U, UGANDA said "Wow, this is great, your materials has helped me alot. Many blessings. I will inform my friends. Thanks. ".
    Rating: Very Good
  • 3. Nwachukwu Ruth Chinyerr from Michael okpara university of Agriculture,umudike said "I really appreciate this. Materials like this are good guides to writing a researchable project.".
    Rating: Good
  • 4. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 5. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 6. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good

Paper Information

Format:ms word
Chapter:1-5
Pages:52
Attribute:Data Analysis, abstract
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives