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Project Topic:

INFLUENCE OF DSTV MUSIC CHANNELS ON PERCEPTION OF BEAUTY AMONG UNDERGRADUATES OF BELLS UNIVERSITY OF TECHNOLOGY, OTA

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 79 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   159 people found this useful

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CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

The study on the influence of DSTV music channels on perception of people on beauty is quiet a broad concept; what or who is considered beautiful varies among cultures. What remains consistent is that many notions of beauty are rooted in hegemonically defined expectations (Barke, 2010). Beauty is subject to the hegemonic standards of the ruling class (Saltzberg, 2012). Beauty connotes celebration of worth, value, quality, essence, and desirability. Hence, the concept of beauty in Africa is quite broad, and varies from one cultural community to another (Vimbai Matiza, 2013). Beauty issues and subjection to dominant standards is not the sole domain of Black and White women.

        The mass media especially the DSTV music channels plays a significant role in the promotion and introduction of new ideas in beauty (McCabe & Matiza, 2013). It can also be said that the DSTV music channels is the most widespread and influential conveyor of socio-cultural values regarding ideal body size and shape, which creates an understanding of the ideal man and woman (Butler & Watt, 2010). DSTV music channels appears to be the main factor impacting on a woman‘s body concern, and also as a source and most powerful influence on body image perception. Newspaper, magazines, television and internet have been demonstrated to play a strong role in creating a current perception of the ideal man and woman. DSTV music channels portrays images that promise social acceptance for men and women, therefore these body types become desirable, especially by women.

        Today‘s advertisers generally emphasize the importance of physical attraction, which often puts pressure on men and women to focus on their appearance. Theses advertisements often may have significant effects on men and women, women particularly, who may have fear of being unattractive or old (McCabe et al, 2013). Constant exposure may influence audience to be self-conscious about their bodies and to be obsessed over physical appearances as a measure of their worth (Pareles, 2012). Body image in men shows that boys as young as 8 years old show concern over being the right shapes and many adults men‘s self esteem is related to how good they feel about their body shape. Women are thought from an early age to be body conscious, they are under constant pressure to be a role model to their children, and to stay skinny and attractive.

1.2 STATEMENT OF RESEARCH PROBLEM

The DSTV music channels are very important in our everyday life in the area of relaxation, entertainment and promotion of beauty; but the study will try to examine how people sees DSTV music channels in the promotion of beauty. Most youth especially those in the higher institution tend to be active in viewing most of the DSTV music channels such as Hitz Tv, Afro beat, trace Urban etc. to listen and watch their favourite artists; most of the young adult may imitate their idols in terms of their colour, cosmetics used, material adornments use and tattoos. Some might deviate from their cultural practices to follow in the footsteps of their favourite artists.

1.3 AIMS AND OBJECTIVES OF STUDY

The main aim of the research work is to examine the influence of DSTV music channels on perception of beauty among undergraduates of Bells University of technology, Ota.

1.3.1 Objectives of study

The objectives of the study are to:

  1. the extent to which DSTV music channel help to control body size among undergraduate of Bells University of technology, Ota
  2. determine the relationship between DSTV music channels and material adornments use and tattoos
  3. determine the effect of DSTV music channels on cosmetic use among undergraduate students of Bells University
  4. examine the effect of DSTV music channels on the variation in preferences of skin colour among undergraduates
  5. determine the effect of DSTV music channels on abandonment of culture and beliefs among undergraduates of Bells University of technology, Ota

1.4 RESEARCH QUESTIONS

The study came up with research question so as to ascertain the above stated objectives of the study. The research questions for the study are:

  1. To what extent do DSTV music channels help to control body size among undergraduate of Bells University of technology, Ota?
  2. What is the relationship between DSTV music channels and material adornments use and tattoos?
  3. What is the effect of DSTV music channels on cosmetic use among undergraduate students of Bells University?
  4. What is the effect of DSTV music channels on the variation in preferences of skin colour among undergraduates?
  5. What is the effect of DSTV music channels on abandonment of culture and beliefs among undergraduates of Bells University of technology, Ota?

1.5 STATEMENT OF RESEARCH HYPOTHESIS

Hypothesis 1

H0: DSTV music channels has no significant effect on cosmetic use and skin colour preference among undergraduate students of Bells University

H1: DSTV music channels has significant effect on cosmetic use and skin colour preference among undergraduate students of Bells University

Hypothesis 2

H0: there is no significant relationship between DSTV music channels and Material Adornments Use and Tattoos

H1: there is significant relationship between DSTV music channels and Material Adornments Use and Tattoos

1.6 SIGNIFICANCE OF STUDY

The study on the influence of DSTV music channels on perception of beauty among undergraduates of Bells University of technology, Ota will be of immense benefit to the entire undergraduates of University of technology, Ota, the management of the institution and other researcher that desire to carry out similar research on the topic because the findings of the study will educate the respondents on the concept of beauty, material adornments use and tattoos. The study will also educate the students on cosmetic usage in the promotion of beauty. Finally this research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.7 SCOPE OF STUDY

The study on the influence of DSTV music channels on perception of beauty will focus on undergraduates of Bells University of technology, Ota. The study will cover concept of beauty, Material Adornments Use and Tattoos and cosmetic usage in the promotion of beauty.

1.8 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.9 DEFINITION OF TERMS

Beauty: beauty in accordance to the study is the way the undergraduates of Bells University of technology, Ota sees a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.

Attitude: in accordance to the study is a settled way of thinking or feeling about something among undergraduate of Bells University of technology, Ota

Cosmetics: in accordance to the substances or products used by undergraduates of Bells University of technology, Ota to enhance or alter the appearance or fragrance of the body.

 


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Paper Information

Format:ms word
Chapter:1-5
Pages:79
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
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