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IMPACT OF SOCIAL MEDIA USAGE AS AN AGENT FOR PROMOTION OF SELF ESTEEM AMONG UNDERGRADUATE STUDENTS (A CASE STUDY OF UNIVERSITY OF LAGOS)

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   175 people found this useful

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CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

The use of social media in Nigeria has increased overtime with the advancement in the level of technology and availability of Internet. The increase on usage rate of social networking site has significant effect on its popularity in Nigeria (Irons, 2012). Social networking site have become a general means of communication among young adults which may in turn influence their lifestyle and psychological makeup.

        Social networking sites can be defined as web based services that allow individuals to construct a Public or semi-public profile within a bounded system, to articulate a list of other users with whom they share a connection and to view and traverse their list of connections and those made by others within the system (Boyd and Ellison, 2010). It can also be seen as interactive networks through which information and communication technologies (ICTs) become of great benefit to the modern society through the instrumentality of the Internet and the telecommunication gadgets (Onomo, 2012).

The availability of the Internet plays a significant role in the expansion of the networks and to pave way for communicating with wider audiences around the world (Essoungou, 2011). The interactive aura of the new media confers an unprecedented popularity on most of the social networking sites. Also the ubiquity of the social networking sites within their short period of arrival is unparalleled in the annals of media industry (Idakwo, 2011).

On-line social networking sites, such as Facebook, Myspace, and Twitter, have become increasingly popular and almost an integral part of everyday life, especially for college students; in the sense that it gives them room to socialize and share ideas about events in the society (Awake, 2009)

Researches has shown that facebook was launched in the year 2004; facebook is now the predominant social networking site with over one billion active users, and it is estimated that this number will increase significantly as Facebook is introduced in developing countries (Kittinger, Correia, & Irons, 2010).

Self-esteem is defined as an individual’s overall subjective emotional evaluation of his or her own worth. It is a judgment of oneself as well as an attitude toward the self (Rosenberg 2000). The opportunity for adolescents to form and maintain relationships within social media and on the Internet has multiplied within the past several years (Greenwald, 2001). Self-esteem affects peoples’ trust in others, their relationships, and every part of our lives (Cooley, 2004). It was found that those with lower levels of self-esteem may benefit more and had greater social capital due to Facebook use than those with higher levels of self-esteem (Tazghini & Siedlecki, 2013).

It is important to note that the ability to use the internet to communicate with a diverse and worldwide audience is not new and may not be attributed alone to tools such MySpace, Facebook and Twitter. The ability to connect instantly with people from all around the world has been available to us since the creation of forum boards, chat rooms and instant messaging. (Levy, 2010) However, over the past five years Social Networking Sites like Facebook, Myspace and Bebo have become a main focus and virtually unavoidable medium for social interaction which might have effect on face-to-face communication (Gosling, Augustine, Vazire, Holtzman & Gaddis, 2011). In other words overly usage of social media (facebook, myspace and twitter) may have significant effect on face-face communication among people (Stefanone, 2011).

1.2 STATEMENT OF RESEARCH PROBLEM

There are many issues that can occur when using social media sites. One of the issue is the social media and self-esteem nexus; those who tend to be more concerned with their public self-image may engage more in the act of friending other Facebook users to fulfill their need for social compensation. They may also view the number of Facebook friends as an indication of popularity and attempt to expand their Facebook connections by increasing their number of online friends to feel a greater sense of belonging and heighten their perceived popularity to compensate for their lack of self-esteem (Lee, Moore, Park, &; Park, 2012).

1.3 AIMS AND OBJECTIVES OF STUDY

The main aim of the research is to determine the impact of social media usage as an agent for promotion of self esteem among undergraduate students. Other specific objectives of the study are to:

  1. examine the influence of social media usage on the level of communication among friends
  2. determine the extent to which having facebook friends influence self-esteem among undergraduate students in Unilag
  3. find out how strong the correlation is between high levels of social media use and self-esteem levels
  4. determine the role of social media in control of depression through self-esteem
  5. determine the impact of Facebook; as a most popular and frequently used social media sight on the self-esteem of young undergraduate in Unilag

1.4 RESEARCH QUESTION

The research questions for the study are:

  1. what is the influence of social media usage on the level of communication among friends?
  2. to what extent does having facebook friends influence self-esteem among undergraduate students in Unilag?
  3. what is the correlation between high levels of social media use and self-esteem levels?
  4. what are the roles of social media in control of depression through self-esteem?
  5. what is the impact of Facebook; as a most popular and frequently used social media sight on the self-esteem of young undergraduate in Unilag?

1.5 SIGNIFICANCE OF STUDY

The study on the influence of social media usage as an agent for promotion of self-esteem may be of immense benefit to the entire undergraduates in Nigeria, the society and other researchers that wishes to carry out similar research on the topic; the findings of the study will educate the young adults and undergraduates on self-esteem in relation to the level of their confident and self expression when it comes to face-to-face communication. The study may educate undergraduates in Nigeria on the negative effect of social media. Finally the study if applied, may contribute to the body of existing literature on social media and self esteem among undergraduate students by filling the gap in knowledge in other research works.

1.6 SCOPE OF STUDY

The study will determine the impact of social media as an agent for the promotion of self-esteem among undergraduate students with focus on the undergraduate students in University of Lagos. Areas such as social media and its usage, self-esteem, how to boost self-esteem and the social media and self-esteem nexus will be covered in the research work.

1.7 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (Internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.8 OPERATIONAL DEFINITION OF TERMS

Social Network: social network in accordance to the study are web of social relationship among undergraduates students in Unilag.

Self-Esteem: self esteem in accordance to the study the evaluation of self worth or satisfaction based on physical appearance, romantic attractiveness etc among undergraduate students in Unilag

Well-Being: well-being in accordance to the study are the individual goals, aspirations and value of undergraduates in Unilag

Social Networking Site:  social networking site in accordance to the study are web-based service such facebook, myspace, instagram, twitter etc that articulate a list of other users with whom they share a connection

Agent: an agent in accordance to the study is the ability of social media to act as a middle man between self-esteem and communication between people.

Promote: In accordance to the study is the role of social media in supporting the progress of self-esteem among undergraduate students

Influence: the capacity of social media to have influence on self-esteem, development, or behaviour of undergraduate students in Unilag.


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Paper Information

Format:ms word
Chapter:1-5
Pages:71
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
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