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CINEMA VIEWING HABITS OF NIGERIA YOUTHS: A CASE STUDY OF SILVERBIRD CINEMA (IKEJA CITY MALL)

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 83 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   208 people found this useful

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CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

Cinema has been one of the greatest influences in our modern life, and it’s also a form of art, the seventh art along with photography, architecture, literature, play, painting and music. It’s the combination of technology, business, entertainment and aesthetics ,each and everything of these four has important role in present day world and it’s also visible in the variation of its forms, Film is technology(picture taken in the celluloid camera and editing),movie is the business and entertainment, and cinema is the aesthetics (McCain, 2009). Cinema, popular or parallel, a visual art of story–telling with rich inputs of music, screenplay, cast and script, mirrors the contemporary society in which it functions. From emotional dramas to candy floss romances to action-thrillers, cinema derives its sustenance, ideas and imaginations from its surroundings. The images cinema creates, surreal or tangled wave of deceit, need to be in sync with societal aspirations and basic urge of humanity to recreate and have fun and entertainment (Brito and Barros, 2005). In its long journey of more than a century, cinema has transformed itself from being a taboo and absolute no-no to a virtual way of life.

Social dynamics has always regulated the content of cinema. The main protagonist of any film fights villains who are manifestations of contemporary societal evils from village money-lender to land-hawks to advocates of dowry, dons and modern day terrorists. It provides a platform that reflects the growth of economy, politics, and technological advancements. Films are useful for knowing the history of ancient world (Murphy, 2008). A lot of countries of the world are involved with Film making through their own industry, among them the most powerful, organized, popular and influential is Hollywood which entertains the total world population and not only that it surprises the world with the advancement of technology.

A movie is not only a visual treat to its audience but it also an account of societal, economic and political set up in which a person is living. If we want to acquire the critical tools to understand the medium of film in the context of economic, industrial, social and cultural factors, from its beginnings in 1895 right up to the present day, then we must have to work on this.

1.2 STATEMENT OF PROBLEM

The introduction of cinema to Nigeria is a welcome development in the area social well being among individuals. On the other hand excessive viewing of cinema programs may have effect on the people especially the youths. The effect of cinema viewing habits may be seeing on the academic performance of youths, dress code, self-esteem and behavioural pattern. Secondly there have been series of studies on home movies but not even a single study have been carried out on cinema viewing habits of Nigeria youths

1.3 AIM AND OBJECTIVES OF STUDY

The main aim of the research work is to examine cinema viewing habits of Nigeria youths. Other specific objectives of study are:

  1. to determine the effect of cinema viewing habits on the psych-graphic ability of youths
  2. to determine the relationship between cinema viewing habits and the behavioural pattern of youths
  3. to examine whether Nigeria youths have significant interest in silverbird cinema
  4. to investigate on the factors affecting the cinema view centers in Nigeria

1.4 RESEARCH QUESTIONS

The study came up with research questions so as to ascertain the above stated objectives of study. The research questions for the study are:

  1. What is effect of cinema viewing habits on the psych-graphic ability of youths?
  2. What is the relationship between cinema viewing habits and the behavioural pattern of youths?
  1. Do Nigeria youths have significant interest in silverbird cinema?
  1. What are the factors affecting the cinema view centers in Nigeria?

1.5 STATEMENT OF RESEARCH HYPOTHESIS

Hypothesis 1

H0: there is no significant relationship between cinema viewing habits and the behavioural pattern of youths

H1: there is significant relationship between cinema viewing habits and the behavioural pattern of youths

1.6 SIGNIFICANCE OF STUDY

The study on cinema viewing habits of Nigeria youths will be of immense benefit to the Nigeria movie industry and other researchers that desire to carry out similar research on the above stated topic because the study will determine the relationship between cinema viewing habits and the behavioural pattern of youths, the study will also try to find out the if Nigeria youths patronize the cinema hall. Finally the study will contribute to the body of existing literature and knowledge in this field of study and provide a basis for further research

1.7 SCOPE OF STUDY

The study will cover on cinema viewing habits of Nigeria youths using 200 viewers in silverbird cinema, Ikeja Lagos

1.8 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work

1.9 DEFINITION OF TERMS

Viewing: the ability to see something or to be seen from a particular place.

Operational:    the watching, reception, contents with a view  to enjoying, retaining and assimilating their contents.

Television:      A piece of electrical equipment with a glass screen, which shows broadcast, programmes with moving pictures and sound

Operational:    The transmission of information through the airwaves, which involves the use of the airwaves and coveys both visual 2 and audio contents

Cinema: A movie theater/theatre, cinema or cinema hall is a building that contains an auditorium for viewing films for entertainment


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Paper Information

Format:ms word
Chapter:1-5
Pages:83
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
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