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Project Topic:

THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 56 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   2,051 people found this useful

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ABSTRACT

 

The purpose of this study is to X-ray the  uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as  a result of  some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.

 

 

 

TABLE OF CONTENTS

 

COVER PAGE                                                      I

 

TITLE PAGE                                                       II

 

APPROVAL PAGE                                                 III

 

DEDICATION                                                      IV

 

ACKNOWLEDGEMENT                                          V

 

ABSTRACT                                                         VII

 

CHAPTER ONE

 

INTRODUCTION

 

1.1        BACKGROUND  OF THE STUDY                     1

 

1.2        STATEMENT OF RESEARCH PROBLEM           7

 

1.3        OBJECTIVE OF THE STUDY                          8

 

1.4        SIGNIFICANCE OF THE STUDY                     9

 

1.5        RESEARCH QUESTIONS                               9

 

1.6        RESEARCH HYPOTHESIS                             10

 

1.7        DEFINITION OF TERMS                               12

 

1.8        ASSUMPTION                                             13

 

1.9        LIMITATIONS OF THE STUDY                       15

 

CHAPTER TWO

 

LITERATURE   REVIEW                                                16

 

REFERENCES                                                     30

 

CHAPTER THREE

 

3.1    RESEARCH   METHODOLOGY                       31

 

3.2    RESEARCH  DESIGN                                   32

 

3.3    RESEARCH SAMPLE                                    33

 

3.4    MEASURING INSTRUMENT                          35

 

3.5    DATA  COLLECTION                                    35

 

3.6    DATA ANALYSIS                                         36

 

CHAPTER FOUR

 

4.1        PRESENTATION AND ANALYSIS                   37

 

4.2        TEST OF HYPOTHESIS                                        44

 

CHAPTER FIVE

 

5.1        NOTES                                                      51

 

5.2        SUMMARY OF FINDINGS                             58

 

5.3        CONCLUSIONS                                           59

 

5.4        RECOMMENDATIONS                                  60

 

BIBLIOGRAPHY                                                   62

 


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Paper Information

Format:ms word
Chapter:1-5
Pages:56
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
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