Our Archives

Call 08068929770 or 08122972656 for any enquiries.

Project Topic:

SUPPLY CHAIN MANAGEMENT FOR HEINEKEN, NIGERIA BREWERIES

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   168 people found this useful

Project Body:

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

Supply chain management practices in most of the companies (both foreign, local and multinationals) have increased overtime. The effect is also seen among famers in order to achieve sustainability in Nigeria. Supply chain sustainability is the management of environmental, social and economic impacts, and the encouragement of good governance practices, throughout the lifecycles of goods and services.

The markets of fast-moving consumer goods (FMCG) with short product life-cycles create specific implications for the way companies are organized and function. The shift from the traditional mass production practices by labour to counteract uncertainties of demand fluctuations to markets of high variability and efficient customer response imposes a difficult managerial task for companies to reorganize their supply chain to avoid “stock-out events, with prompt response to market fluctuations” (Emberson and Storey 2006). Due to growing competition, companies also implement global sourcing initiatives what substantially increased amount of organizations involved into supply chain and therefore operational complexity (Seuring and Muller 2008). In addition to these developments which increase the complexity of supply chains and therefore managerial challenges, there is “the paradigm shift from firm-level to supply-chain level competition and the challenge of incorporating comprehensive sustainability goals into corporate behavior due to worldwide growing environmental and ethical awareness” (Gold, Seuring et al. 2010: p.238-239). Evidence are occurring that the field of supply chain management has achieved a critical point where wide implementation of sustainable business-to-business purchasing might become a dominant approach in company’s strategies and tactics (Jayaraman, Linton et al. 2005; Cruz 2008; Pagell, Wu et al. 2010).

In exploring contribution of supply chain management function to sustainability, Preuss (2005) referred to recent transformation of this function from simple clerical role of ensuring good price and continuity of supply towards strategic role of contributing to organizational competitive advantage. As supply chain function is responsible for outsourcing the external inputs, it is important in guaranteeing the supply quality, including compliance with sustainability criteria. “Seen from a life-cycle perspective, environmental initiatives are impossible without involvement of the supply chain management function” (Preuss 2005: p.124). In the light of the aforementioned changes and increased importance of supply chain management function in regard to environmental protection, effective and efficient management of firm’s relationships up- and down-stream supply chain, with focus on green practices, represents a significant challenge and recently starts receiving attention among researches (Bowen, Cousins et al. 2001; Vachon and Klassen 2006; Seuring and Muller 2008; Pagell, Wu et al. 2010). For instance, based on the literature overview Seuring and Muller (2008) have concluded that in recent years “academic and corporate interest in sustainable supply chain management has risen considerably” (p. 1699).

1.2 STATEMENT OF RESEARCH PROBELEM

The problem confronting the research is to examine supply chain management for Heineken in terms of raw material purchase and usage, manufacturing, assembling, Distribution, Wholesales retail and financial while providing adequate service to customers; A case study of  east wind foods.

1.3 AIM AND OBJECTIVES OF STUDY

The main aim of the research work is to examine supply chain management of Heineken, Nigeria Breweries. Other specific objectives of the study are:

  1. to determine the effect of supply chain management on effective distribution of Heineken products
  2. to determine the relationship between effective supply chain management and profitability level in Heineken, Nigeria Breweries
  3. to determine the type of supply chain practices in Heineken, Nigeria Breweries
  4. to proffer solution to the above stated problem

1.4 RESEARCH QUESTIONS

The study came up with research questions so as to ascertain the above stated objectives of the study. The research questions for the study are:

  1. What is the effect of supply chain management on effective distribution of Heineken products?
  2. What is the relationship between effective supply chain management and profitability level in Heineken, Nigeria Breweries?
  3. What are the types of supply chain practices in Heineken, Nigeria Breweries?

1.5 STATEMENT OF RESEARCH

H0: There is no relationship between effective supply chain management and profitability level in Heineken, Nigeria Breweries

H1: There is relationship between effective supply chain management and profitability level in Heineken, Nigeria Breweries

1.6 SIGNIFICANCE OF STUDY

The study on supply chain management of Heineken, Nigeria Breweries will be of immense benefit to other manufacturing companies in Nigeria, the government (local, state and federal) and other researchers that desire to carry out similar research on the above topic as the findings of the study will educate the above population on supply chain management, and the types and practices of supply chain management in Heineken, Nigeria Breweries. Finally the study will contribute to the body of existing literature and knowledge in this field of study and provide a basis for further research

1.7 SCOPE OF STUDY

The study on supply chain management will be limited to Heineken, Nigeria Breweries. The study will cover on supply chain management, and the types and practices of supply chain management in Heineken, Nigeria Breweries

1.8 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work

1.9 DEFINITION OF TERMS

Supply Chain Management

The supply chain encompasses all of those activities associated with moving goods from the raw-materials stage through to the end user."

Advocates for this business process realized that significant productivity increases could only come from managing relationships, information, and material flow across enterprise borders. One of the best definitions of supply-chain management offered to date comes from Bernard J. (Bud) LaLonde, professor emeritus of Supply Chain Management at Ohio State University. La Londe defines supply-chain management as follows: "

Supply Chain Management Departments

Company's Supply Chain Management department functions include

  • Inventory management
  • Transportation service procurement
  • Materials handling
  • Inbound transportation
  • Transportation operations management
  • Warehousing management

Moreover, the Supply Chain Management department is expected to increase its range of responsibilities, most often in line with the thinking that sees the order fulfillment process as one co-ordinate set of activities. Thus the functions most often cited as planning to formally include in the Supply Chain Management department are:

  • Customer service performance monitoring
  • Order processing/customer service
  • Supply Chain Management budget forecasting

On the other hand, there are certain functions which some of us might feel logically belong to Supply Chain Management which companies feel are the proper domain of other departments. Most difficult to bring under the umbrella of Supply Chain Management are:

  • Third party invoice payment/audit
  • Sales forecasting
  • Master production planning

 


Get The Complete Project »

Project Department:

MORE MARKETING FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED MARKETING FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   2040 engagements

Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   1834 engagements

CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   749 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   785 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   716 engagements

The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   1068 engagements

CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Anderson from ABU said "thank you so much for great delivery. God will continue to bless you business. your website will always gain favour and growth from God...thank you".
    Rating: Excellent
  • 2. Adegboyega from ridwan said ""i like the confidence you guys installed in me. i never knew there are still some good people in Nigeria; my job was delivered on time as promised ".
    Rating: Excellent
  • 3. Oreokuwa Seun from KSU said "thank you for delivering as promised. though there was a one day delay but I got my work and it has great quality. Thank you Mr Donald. Thank you miss love. God bless you".
    Rating: Very Good
  • 4. Danladi Isa from ABU said "thank you uniprojectmaterials.com, all I can say is thank you for being reliable. I appreciate.".
    Rating: Excellent
  • 5. Mohammad I. Musa from UNIMAID said "Thank you guys for your honesty, i will introduce my friends to uniprojectmaterials.com, May God bless your team....".
    Rating: Good
  • 6. Ademola Ayodele from FUTMINA said "i like the confidence you guys installed in me. i never knew there are still some good people in Nigeria; my job was delivered on time as promised..your help desk service is just ok. i have friends to recommend you guys to in January. thank you God bless you. ".
    Rating: Excellent

Paper Information

Format:ms word
Chapter:1-5
Pages:71
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives