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PUBLIC PERCEPTION OF SOCIAL MEDIA AS NEWS SOURCE (A CASE STUDY OF ENUGU RESIDENTS)

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 65 ::   Attributes: Questionnaire, Data Analysis ::   398 people found this useful

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CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

The activities of social media (facebook, twitter, badoo, skype etc.) in the provision of information and recent development in Nigeria and the world at large has increased overtime; most recently the emergence of new communication technology and the rise of the internet have opened up a new vista of information dissemination that has never been experienced before. It, especially the internet, has penetrated people’s daily lives in ways that hitherto are unimaginable.

According to Fogg et al (2001) stated that the growth of the internet since the 1980’s has been faster than the growth of any other communication medium.

In the same light (Liu, 2003) stated that the emergence of a new medium often affects existing media in several ways such as audience base, credibility and production process. The internet provides an alternative space for expression by citizens against the limited access provided by the mainstream media of television, radio and newspaper where length of freedom and space are determined by the government and/or ownership interest.

According to (Creeber and Martin, 2009; Bennett, 2003) stated that the news media has transformed people from being passive and at the receiving end of one way mass communication to becoming producers and transmitters of information. With this phenomenon, the internet and the news media have assumed great importance and popularity in the society as people are free to create their own news comment on issues and get the other side of a story (Rosenstiel, 2005). As the new media platforms assume an important source of information dissemination and expression of opinion, the level to which people place trust and credibility in both the mainstream media and the news media becomes an issue of concern and investigation. It is not all information that is useful and credible and this explains Griffin (2009)’s argument of source credibility as one of the three major ways through which speakers convince audience members.

The activities of the social media as news source has experienced great increase in Nigeria though there are differences in view of the citizens. It is to this regard that the study wishes to use Enugu stated residents as the case study.

1.2 STATEMENT OF RESEARCH PROBLEM

What really instigated the study on public perception of social media as news source was due to the responses from people as regards social media. Most of the news on social media are fake, most internet users like bloggers post fake news just to drive traffic to their websites. Another problem here is in the area of religion; especially the Muslims, most Muslims do not believe in the use of social media such as facebook, twitter, badoo etc as they see it as against their belief.

1.3 AIMS AND OBJECTIVES OF STUDY

The main of the study is to examine the public perception of social media as news source. Other specific objectives of the study include:

  1. To examine the effect of public perception on the usage of internet
  2. To investigate on the factors affecting social media efficiency in the dissemination of information
  3. To examine the relationship between social media and socio economic well-being of Enugu state residents
  4. To proffer solution to the above stated problems

1.4 RESEARCH QUESTIONS

The study came with research questions so as to be able to ascertain the above stated objectives. The research questions for the study are stated below as follows:

  1. Does public perception of social media have any significant effect on the usage of internet?
  2. What are the factors affecting social media efficiency in the dissemination of information?
  3. Is there any relationship between social media and socio economic well-being of Enugu state residents

1.5 STATEMENT OF RESEARCH HYPOTHESIS

H0: public perception of social media has no significant effect on the usage of internet

H1: public perception of social media has significant effect on the usage of internet

1.6 SIGNIFICANCE OF STUDY

The study on the public perception of social media as news source will be of immense benefit to the people of residents of Enugu state, the state government and the federal government of Nigeria as it will discuss the role of social media in the dissemination of information; looking at the concepts and other reviews on the use of social media as news source.

1.7 SCOPE OF STUDY

The study on the public perception of social media as news source is limited only the perception of Enugu state residents on social media as news source.

1.8 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work

1.9 DEFINITION OF TERMS

SOCIAL MEDIA: Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration

PERCEPTION: the way in which something is regarded, understood, or interpreted

 

 

 

 

 

 

REFERENCES

Bennett, W.L. (2003). New Media Power: The Internet and Global Activism. In N. Couldry & & J. Curran (Eds), Contesting Media Power: Alternative Media Power in a Networked World. (Pp 17-37). Lanham, MD: Rowman and Littlefield Bonds-Raacke,J., & Raacke, J. (2010). Myspace and Facebook: Identifying Dimensions of Uses and Gratifications for friend Networking Sites. Individual Differences Research, 8(1), 27-33 Burgoon,M., Burgoon, J.K., & Wilkinson,M., (1981). Newspaper Image and Evaluation. Journalism Quarterly, 58(3), 411-433 Carter, R., & Greenberg, B., (1966). Newspapers or Television: Which Do You Believe? Journalism Quarterly, 42, 29-34. Chartprasert, D. (1993). How bureaucratic writing style affects source credibility. Journalism Quarterly,70, 150-159 Creeber, G., & Martin, R. (2009). Digital Cultures: Understanding New Media. Berkshire: McGraw-Hill.

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Paper Information

Format:ms word
Chapter:1-5
Pages:65
Attribute:Questionnaire, Data Analysis
Price:₦3,000
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