Our Archives

Call 08068929770 or 08122972656 for any enquiries.

Project Topic:

THE IMPACT OF NEW PRODUCT DEVELOPMENT IN AN ORGANISATION

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis ::   245 people found this useful

Project Body:

ABSTRACT

Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.

 

 

TABLE OF CONTENT

Title page                                                                 i

Declaration                                                              ii

Approval page                                                          iii

Dedication                                                               iv

Acknowledgement                                                    v

Abstract                                                                   vii

Table of Contents                                                     viii

CHAPTER ONE

1.1   Introduction                                                     1

1.2   Objectives of the Essay                                    5

1.3   Significance of the Essay                                 6

1.4   Scope of the Essay                                           6

1.5   Limitations of the Essay                                  6

CHAPTER TWO

Literature Review                                                   8

  1. The Cost of Production of a new product         33
  2. The Meaning of a new product                         36
  3. The Need for a new product development                37
  4. The product development stages                      37
  5. The product life cycle and new product           40

CHAPTER THREE

Summary, Conclusion and Recommendations

  1. Summary                                                         43
  2. Conclusion                                                      44
  3. Recommendations                                           45

Bibliography                                                    46

 

 

 

CHAPTER ONE

1.1   INTRODUCTION

A product is defined by Kotler as anything that can be offered to a market for attention, acquisition use or consumption. It includes physical objects, services, places, organization and ideas. While Holloway and Hancook view a product as any bundle of features from toothpicks to watch repairs. To Boone and Kurtza, product presents a bundle of physical, service and symbolic characteristics designed to produced consumer want and satisfaction.

All these definitions and other point to the fact that product is a very important part of the market mix, and consumer want and satisfaction serve as the yard stick for creating it. Hence products must be designed with the markets need in mind.

In marketing, product is viewed as having dimension or layer reference to figure.

 

INTERVENING VARIABLES THAT MODIFY

PHYSICAL PRODUCT

PRODUCT IMAGES

PRODUCT IMAGES

 

 

 

 

 

 

 

 

 

The inner layer is the physical component of the product, which possesses values of varying amounts for different consumers. The outer layer is the product as actually pecimed by the consumer that is his age about the product or feeling about it. It is this perceptional layer that determined the purchase or rejection of the product, while the middle layer consists of all intervening factors that modify the way consumers receives the products. These may include the packaging artising, reputation and others that create product image.

 

Product planning encompasses allactivities involved in devising a product to meet the requirement of the market. It is often argued that a product plan is the heart of competitive strategy. It is also believed in marketing that product success stean from product planning. A farmer ibo, sierra Leaone that consider that to plant, what quantity how should it be packaged and possible branded etc is involved in project planning.

Jolson suggests various techniques to solve new planning scenario writing, envelop curves, credence decomposition, relevance and dolphin method.

All new products, whether successful have life spans in the market.

A successful product may however have a short life span which is not in the market skillful manipulator of the promotional instrument is required to prolong the life span of such product. The promotion in turn should be sported with and adequate distribution system, effective pricing strategy and production schedule that will satisfy demand. To make a product succeed in the introductory stage, the promotion effort should be directed towards in farming and deducting potential consumers. The selective demand is stimulated in the growth stage while in the maturity sage promotional effort should be directed towards persuasion and in the decline stage all promotional effort should be curt back substantially except when attempting to revitalize the product.

 

 

 

 

 

1.2   OBJECTIVES OF THE STUDY

Product is said to be a very important fact of marketing mix, and consumers want and satisfaction, serve as the yardstick for creating it.

 

The objectives of this essay is to bring out strategies, methods and all activities involved in devising a product to meet the requirement of the market.

All new products, whether successful have life spas in the market. Also this essay, look at the market skillful manipulator of the promotional instrument required to prolong the life span of such a product and how the market uses product life cycle analysis as a basis for planning changes in marketing strategy.

 

Due to the importance of new products coupled with the high rate of failure, most organization have developed some formalized system or structure.

The essay will look at the formalized system as a structure for managing the new product development process. And finally the essay also looks at the need for new product development.

 

1.3   SIGNIFICANCE OF THE ESSAY

The study will be of great benefit to prospective entrepreneur by improving the performance of the current product line adding new product line. It is noteworthy to maintain that almost in all growth strategies, it follows an up-signing process. This is a management fad used in the context of increasing the size of an organization by mainly hiring more employees.

 

1.4   SCOPE OF THE ESSAY

The study is limited to the impact of new product development in an organization.

 

< >LIMITATIONS OF THE ESSAYIn the course of carrying out this essay, certain factors militated against the smooth operation of the work. The exercise was greatly limited due to some factors.

 

Some of the factors include:

< >Lack of fundsTime constraintsInadequate research materials to collect data such as textbooks, journals, magazines

1.6. Research Hypothesis

H0: There is no significant impact of new product development on the performance of Pz cussons calabar

Project Department:

MORE BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS


Get The Complete Project »

Instantly Share this Project On Social Media:

CLOSELY RELATED BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A CRITICAL STUDY ON THE EFFECTS OF JOB STRESS ON THE PERFORMANCE OF BANKERS IN NIGERIA (A CASE STUDY OF UNION BANK, CALABAR)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   645 engagements

ABSTRACT The study investigated and evaluated job stress and its effects on job performance among members of staff at Union Bank. The study sought to find out how work-related stress could affect the...Continue reading »

A STUDY ON THE IMPACT OF EMPLOYEE GRIEVANCES AND THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY, LAGOS STATE)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   403 engagements

ABSTRACT Maintaining good employee-employer relationship is one criteria for an organization to succeed. If employees are not happy with management and their fellow colleagues at workplace, organizat...Continue reading »

AN APPRAISAL OF MATERIAL MANAGEMENT CONCEPT AS A STRATEGY FOR ACHIEVING HIGHER PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 78 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Need for Appraisal of Material Management Concepts as a strategy for achieving higher productivity and to make up with the growing complexi...Continue reading »

ANALYZING PERFORMANCE APPRAISAL TECHNIQUES IN UNION BANK NIG PLC

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In any evaluation of the condition necessary for the growth and survival of an organization, the role of performance appraisal is a strategic f...Continue reading »

ASSESSING BOOK-KEEPING PRACTICES OF SMALL AND MEDIUM SCALE ENTERPRISES IN OGOJA LOCAL GOVERNMENT AREA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   289 engagements

ABSTRACT Nigeria’s economy is characterized by a large number of micro enterprises, and in between lie small and medium enterprises (SMEs). The unique feature of most SMEs is that, they can be e...Continue reading »

ASSESSING THE EFFECT OF MATERIAL HANDLING ON THE PROFITABILITY OF A MANUFACTURING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 74 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   351 engagements

CHAPTER ONE 1.1. Background of the Study Material Management, as practiced in business today, can be defined as “a confederacy of traditional material activities bound by a common idea. The id...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Rita Eze from abia state university said "thank you so much for your sincerity; i will tell my friends about you guys.".
    Rating: Very Good
  • 2. JULIET from UNIMAID said "I THANK YOU GUYS FOR BEING HONEST.....I WILL TELL MY FRIENDS ABOUT YOU GUYS. THANKX SO MUCH".
    Rating: Excellent
  • 3. Lilian Terdoo from BSU said "i have nothing to say but thanx for being honest. i appreciate u guys...".
    Rating: Very Good
  • 4. Demien Johnson from UNN said "Uniprojectmaterials is a blessing to researchers. my job was eased up by you guys. your jobs have good quality and was delivered on time to me. Thanks a million times".
    Rating: Very Good
  • 5. Patience from unilag said "i was having difficulties handling my dissertation of 12000 words. until i stumbled on uniprojectmaterials, my work was ready in three days with high quality write up and excellent data analysis, i will tell all my friends about u guys. Mr Donald is a very nice person, he should be in charge of the phone. he attended to me very well. God bless. ".
    Rating: Excellent
  • 6. James Ike from College of Education, Gindiri said "Great delivery. Una dey try wella!!!".
    Rating: Excellent

Paper Information

Format:MS WORD
Chapter:1-5
Pages:67
Attribute:Questionnaire, Data Analysis
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives