Our Archives

Call 09159097300, or 09067754232 for any enquiries.

Project Topic:

A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT (A CASE STUDY OF THE VANGUARD NEWSPAPER)

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 56 ::   Attributes: Questionnaire, Data Analysis ::   11,805 people found this useful

Project Body:

CHAPTER ONE

INTRODUCTION

 

1.1   Background of the Study

Advertising is a form of communication used to encourage or persuade on audience (viewer, reader or listeners) to continue to take some new action. Most commonly, the desired result is to influence consumers’ behavior with respect to a commercial offering, although, political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media: including mass media such as: newspaper, magazines, television commercials, radio advertisement, outdoor advertising or direct mail, or new media such as websites and text-messages.

Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, images and ideas”…. (Wright, 2003:8). Similarly, Roderick (1980:4) defines advertising as “a message specified by its originator, carried by a communication system and intended to influence and/or inform an unknown audience.” Advertising may also be seen as “a group of activities aiming at and including dissemination of information in any paid product or service to compel actions in accordance with the intent of an identifiable sponsor” (Doughuge, 1985:8).

Advertising has a long history, with some options tracing its origin to the story of Adam, Eve and the serpent in the Bible (Okigbo, 1985:10 and Weffer, 1985:6). Wright (2000:4) however, opines that advertising started in ancient Babylon at about 3000BC when inscription for an ointment dealer, a scribe and a shoe maker were made on clay tablets. Sandage and Fryburger (1963) argue that Egyptians first wrote runaway-slave announcements on papyrus at about 3200BC. In Africa, town crying and hawking were the earliest forms of advertising. These have survived in many Nigerian villages till date. With respect to media advertising, which is the focus of this paper Sandage and Fryburger (cited in Okeke, 2006:24) suggest that the first media advertising was done in London in 1477 when a prayer book was announced for sale, while the first newspaper advertising appeared in the Boston Newsletter in 1704

The print media came into Nigeria in 1859 with the appearance of a Yoruba language newspaper “Iwe Iroyin” published by Reverend Henry Townsend at Abeokuta. The publication carried an advert in form of an announcement for the Anglican Church.

1.2   Statement of the Problem

It is noteworthy that the earliest forms of newspaper advertising were crude and unsophisticated. But they not only help the local merchants to sell of his goods, or services, but also set a pace for the modern methods of advertising, which have over a long period of time undergone tremendous changes such that today, a lot can be written on the language of advertising in Nigeria. This is possible because advertising has become more professional, involving copywriters who exploit all the available linguistic devices to make their adverts not only persuasive, but also aesthetically appealing. This paper therefore, attempts a linguistic analysis of the language of newspaper advertising in Nigeria, highlighting the phonological, morphological, syntactic and semantic features that make them attractive and persuasive.

1.3   Objectives of the Study

The study sought to survey the language of newspaper advertisement.Specifically, the study sought to;

  1. To know how to construct adverts to attract readers or viewers.
  2. To be able to distinguish the terminology to use in different adverts.
  3. To be able to determine the right choice of language used in newspaper advertisement.
  4. To understand the need for long or short newspaper adverts.

1.4   Research Questions

The following will help guide the research study in achieving its objectives:

  1. What makes you stop and look at the adverts?
  2. What kind of adverts do you place on newspapers?
  3. What kind of caption should be given to adverts?
  4. What kind of message should be driven out through advertisement?
  5. Should adverts be short or lengthy?

1.6   Significance of the Study

This study will be able to unveil some of those hidden facts about the use and choice of languages used in newspaper advertisements, and also bring about a more refined advert outputs.This research study will highly relevant to the readers, and especially to the world of journalism in the way and manner in which adverts are to be constructed and be placed on newspapers for public consumption.

The study will also help to ensure that the choices of languages of newspaper adverts are properly selected so that those who pay for the adverts will be satisfied with the publications, and that the readers’ attention will be captured at the sight of such adverts.

1.7   Scope/Limitations of the Study

This study isa survey of the language of newspaper advertisement, a case study of vanguard newspaper.

Limitations of study

  1. Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
  2. Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.8   Definition of Terms

Advertisement:A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

Newspaper:A printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence.

Language:The method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way.


Get The Complete Project »

Project Department:

MORE MASS COMMUNICATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED MASS COMMUNICATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A CRITICAL ASSESSMENT OF NTA INTEGRATION PROGRAM ( A CASE STUDY OF NTA UYO)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 70 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5542 engagements

TABLE OF CONTENT Title Page - - - - - - - - - Declaration - - - - - - - - - Approval Page - - - - - - - - - Dedication - - - - - - - - - Acknowledgement - - - ...Continue reading »

AN ASSESSMENT OF THE ROLE OF THE MASS MEDIA IN RE-BRANDING NIGERIA (A CASE STUDY OF NTA, CHANNEL 12, UYO)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 76 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5567 engagements

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the primary challenges faced by developing countries especially Nigeria stems from the breakdown of bordering between their internal and e...Continue reading »

ANALYSIS OF CHALLENGES FACING FREEDOM OF INFORMATION IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9349 engagements

The article on this topic (Analysis of challenges facing freedom of information in Nigeria) is an extract from the complete project material. The complete project work would be made available when you...Continue reading »

ATTITUDE OF NIGERIANS TO THE ROLE OF MASS MEDIA IN THE ENTHRONEMENT OF DEMOCRACY SINCE 1999

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5645 engagements

CHAPTER ONE INTRODUCTION The conventional wisdom among Third World planners today is that the mass media should integrate with the indigenous modes of communication in promoting development. This wi...Continue reading »

CHALLENGES OF THE FREEDOM OF INFORMATION BILL TO THE BROADCAST MEDIA ( A CASE STUDY OF NTA UYO)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4819 engagements

TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledgement Table of contents Abstract CHAPTER ONE Introduction 1.1 History of Case Study 1.2 Statement of General Study 1.3...Continue reading »

CONSTITUTIONAL JUSTIFICATION FOR PRESS FREEDOM IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4283 engagements

ABSTRACT In this study, Section 22 of the 1999 Constitution of the Federal Republic of Nigeria States that the press, radio, television and other agencies of the mass media shall at all times be free...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Jayone from FPA said " I had a wonderful experience using UniProjectMaterials,though they did not deliver the material on time, but the content had good quality. I recommend UniProjectMaterials for any project research work.".
    Rating: Very Good
  • 2. Mugisha R from B.U, UGANDA said "Wow, this is great, your materials has helped me alot. Many blessings. I will inform my friends. Thanks. ".
    Rating: Very Good
  • 3. Nwachukwu Ruth Chinyerr from Michael okpara university of Agriculture,umudike said "I really appreciate this. Materials like this are good guides to writing a researchable project.".
    Rating: Good
  • 4. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 5. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 6. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good

Paper Information

Format:ms word
Chapter:1-5
Pages:56
Attribute:Questionnaire, Data Analysis
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives