Our Archives

Call 08068929770 or 08122972656 for any enquiries.

Project Topic:

THE MANAGEMENT AND ADMINISTRATION EFFECTS AND MEANS OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGE (A CASE STUDY OF MILO FOOD DRINKS)

Project Information:

 Format: MS WORD ::   Chapters: 1-3 ::   Pages: 35 ::   Attributes: Data Analysis, abstract, table of content
::   159 people found this useful

Project Body:

ABSTRACT

This research work on the management and administrative effects and means of creating awareness on radio and television for beverages was carefully carried out based on the essential lateness in business administration and management courses. I was also able to recognize the fact that there are some management and administration functions that need to be justified in order to have a good successful outcome. Other significant changes have been effected in the project arrangement when I found out that creating awareness plays an objective roles in administration and management aspects in promotional strategy of a firm in clearing its main objectives

TABLE OF CONTENTS

CHAPTER ONE

1.0              INTRODUCTION

1.1              General background of the nestle milo

1.2              Problem associated with the subject matter

1.3              Problems that the study will be concerned with

1.4              The importance of milo food drinks

1.5              Definition of important terms

Reference

CHAPTER TWO

2.0       LITERATURE REVIEW

2.1       The origin of the nestle food drinks

2.2              Schools of thought within the subject area

2.3              The school of thought relevant to the problem of study

2.4              Different methods of studying the problem

2.5              Summary

References

CHAPTER THREE

3.0       CONCLUSION

3.1              Data presentation

3.2              Data analysis

3.2              Recommendation

3.3              Conclusions

References

CHAPTER ONE

1.0       INTRODUCTION

Business administration and management implies all those human foundation performed to satisfy consumer need and management through the production and exchange process, firms, which have adopted the marketing concepts, mostly because of the aim at finding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible.

Normally, know matter how qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market will not be allowed to competitor the product with the other product in the market.  Hence the need for advertisement comes to play.

            The creation of awareness on goods and services is a powerful administrating and communication tool used by the organisation to fulfill a specific promotion task.  It is an impossional form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship.  The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.

Television and radio are the fastest cursing for media.  It also combine vision and audio with movement.  It has proves to arrest attention, television audience to broad (whole family).  Radio on the other hand, allows the customer to do other things while listening, that is why nestle food makers of milo food drinks has decided to use these media for creating awareness.

  1.1     GENERAL BACKGROUND OF THE NESTLE (MILO) FOOD PLC

The background of economic changes brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duly in many manufacturing industries of which nestle food Nigeria Plc began simple trading operation in Nigeria in 1961 and had today grown into a leading food manufacturing and marketing company.  It is publicly quoted that company's listed since 1978 on the Nigeria stock exchange with about 11,500 (eleven thousand five hundred) Nigeria share holders participating in 60% (sixty percent) of the company’s equity is owned by the nestle S.A. of Switzerland.

Moreover there are other food drink manufacturing companies like Christies plc, maser plc/Cadbury etc., located all over the country.  Inspite of these companies nestle food companies had continue to service the strong competition with its branches evenly devastated throughout the country.

1.2       PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER

Remember we discussed earlier the reason why organisation embark on creating awareness.  Carrying home to our project/research topic we identified the makers of beverages (and of course milo food drink) embarking on radio and television means of creating awareness.

To sustain the product (milo) which has already gained acceptance in the Nigeria market.

To secure sales lead is also another problem and when they are all modification to the customer.

Other reasons are as follows:-

To introduce a new price policy education consumers demand other product in the category, introduce special offer, create/build retail stores etc, can be an objective of creating awareness depending on situation circumstances.  However, reasons load to objective and therefore the objective for creating awareness via radio and television could be one or all the above.

1.3       PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH

How the creating awareness of milo food drink via radio and television helped in making consumers buying decision.  How to makes consumers believe the product is the best through creating awareness via radio and television.  Which period of duty is best suitable for creating awareness of milo food drink.  Major criticisms against these radio and television in creating awareness of milo food drink.

1.4       THE IMPORTANCE OF MILO DRINKS

The importance of the milo food drinks includes the followings:-

1.         The research intends to check the truthfulness of radio and telvision, as it influences the marketing of food beverages (milo) on purchasing b=habit of consumer.

2.         It helps to find out the methods of budget allocation to radio and television an awareness creating by the company (nestle food drinks) makers of milo food drink.

3.         Radio and television are the major media used by the milo food drink manufacture (nestle food drink)

1.5       DEFINITION OF IMPORTANT TERMS

1.         ORGANISATION:- This is a structure that enables people to work together in order to achieve a common started aim

2.         MANAGEMENT:    These are programme basing much on managerial planning operation and appraisal in having each manager set object in referable terms and assessing his or her performance against the achievement of the objectives.

3.         MANAGER: These are those who undertake the task and function of management at any level in any kind of enterprises.

4.         OBJECTIVE:           The ends towards which activities is aimed at is the end point of planning.

5.         SUPERVISOR:-       These are the same as manager but ordinary used to apply to managers at the lowest level.

Project Department:

MORE BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS


Get The Complete Project »

Instantly Share this Project On Social Media:

CLOSELY RELATED BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A CRITICAL STUDY ON THE EFFECTS OF JOB STRESS ON THE PERFORMANCE OF BANKERS IN NIGERIA (A CASE STUDY OF UNION BANK, CALABAR)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   513 engagements

ABSTRACT The study investigated and evaluated job stress and its effects on job performance among members of staff at Union Bank. The study sought to find out how work-related stress could affect the...Continue reading »

A STUDY ON THE IMPACT OF EMPLOYEE GRIEVANCES AND THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY, LAGOS STATE)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   317 engagements

ABSTRACT Maintaining good employee-employer relationship is one criteria for an organization to succeed. If employees are not happy with management and their fellow colleagues at workplace, organizat...Continue reading »

AN APPRAISAL OF MATERIAL MANAGEMENT CONCEPT AS A STRATEGY FOR ACHIEVING HIGHER PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 78 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Need for Appraisal of Material Management Concepts as a strategy for achieving higher productivity and to make up with the growing complexi...Continue reading »

ANALYZING PERFORMANCE APPRAISAL TECHNIQUES IN UNION BANK NIG PLC

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In any evaluation of the condition necessary for the growth and survival of an organization, the role of performance appraisal is a strategic f...Continue reading »

ASSESSING BOOK-KEEPING PRACTICES OF SMALL AND MEDIUM SCALE ENTERPRISES IN OGOJA LOCAL GOVERNMENT AREA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   234 engagements

ABSTRACT Nigeria’s economy is characterized by a large number of micro enterprises, and in between lie small and medium enterprises (SMEs). The unique feature of most SMEs is that, they can be e...Continue reading »

ASSESSING THE EFFECT OF MATERIAL HANDLING ON THE PROFITABILITY OF A MANUFACTURING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 74 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   287 engagements

CHAPTER ONE 1.1. Background of the Study Material Management, as practiced in business today, can be defined as “a confederacy of traditional material activities bound by a common idea. The id...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Rita Eze from abia state university said "thank you so much for your sincerity; i will tell my friends about you guys.".
    Rating: Very Good
  • 2. JULIET from UNIMAID said "I THANK YOU GUYS FOR BEING HONEST.....I WILL TELL MY FRIENDS ABOUT YOU GUYS. THANKX SO MUCH".
    Rating: Excellent
  • 3. Lilian Terdoo from BSU said "i have nothing to say but thanx for being honest. i appreciate u guys...".
    Rating: Very Good
  • 4. Demien Johnson from UNN said "Uniprojectmaterials is a blessing to researchers. my job was eased up by you guys. your jobs have good quality and was delivered on time to me. Thanks a million times".
    Rating: Very Good
  • 5. Patience from unilag said "i was having difficulties handling my dissertation of 12000 words. until i stumbled on uniprojectmaterials, my work was ready in three days with high quality write up and excellent data analysis, i will tell all my friends about u guys. Mr Donald is a very nice person, he should be in charge of the phone. he attended to me very well. God bless. ".
    Rating: Excellent
  • 6. James Ike from College of Education, Gindiri said "Great delivery. Una dey try wella!!!".
    Rating: Excellent

Paper Information

Format:ms word
Chapter:1-3
Pages:35
Attribute:Data Analysis, abstract, table of content
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives